200592 Lecture Notes - Lecture 7: User Friendly, Computer-Assisted Telephone Interviewing

• School: UWS
• Department: University of Western Sydney
• Course: 200592
• Professor: Munir Hossain

Document Summary

Advantages: breadth of user-friendly features, relatively inexpensive, reduction of interview evaluation concern in respondents. Disadvantages: survey mode may affect response, additional complexity. 7. 3 various ways to gather data: an in-home survey is conducted by an interviewer in the home of the respondent. Mall-intercept surveys: conducted in the privacy of the home, which facilitates interviewer-respondent rapport. The mall-interceptsurvey is one in which the respondent is encountered and questioned while he or she is visiting a shopping mall. In-office surveys: in-office surveys take place in person while the respondent is in his or her office or other company area. Key disadvantages: useful for interviewing busy executives, relatively high cost per interview, gaining access is sometimes difficult. Key advantages: reasonable cost, good quality control, fast turnaround. Central location telephone surveying: involves a field data collection company installing several telephone lines at one location from which interviewers make calls. Key advantages: good quality control, interviewing process can be monitored, control over interviewer schedules.