200086 Lecture Notes - Lecture 33: Sales Process Engineering, Profit Margin

• School: UWS
• Department: University of Western Sydney
• Course: 200086
• Professor: anon

Document Summary

Traditional marketing is nothing new as it"s a form of marketing that we have been exposed to at one point or another. It is a conventional mode of marketing that helps to reach out to a semi-targeted audience with various offline advertising and promotional methods. Traditional marketing is a type of marketing that is hard to ignore and includes the traditional ads we encounter on a daily basis. Traditional marketing may have evolved over the past few decades, but the fundamental aspects remain the same. The selling techniques that we use today heavily rely on the infamous four p"s of marketing: product, price, place, and promotion. Every successful business knows how integral it is to create a proper sales funnel. By leveraging the four p"s of marketing, a business can actually lead its prospects and customers through any sales funnel and see favorable results: product: effective marketing starts with a good understanding of your own product.