200086 Lecture 24: Marketing communication 24

• School: UWS
• Department: University of Western Sydney
• Course: 200086
• Professor: anon

Document Summary

Leadership involves having a worthy vision and the ability to accomplish it. Successful managers possess leadership qualities of influencing others toward achieving organizational objectives. Power and leadership are closely related: while an individual can wield power without being a leader, an individual cannot be a leader without power. Small-business managers can improve their leadership skills by understanding the sources of power and influence. Charisma is the power of influence inherent in a leader"s style or personality. A charismatic leader develops a new, ambitious vision for the company and communicates it to employees through powerful speeches and unique behavior. The charismatic leader is also sensitive toward the needs of employees. Managers can augment their charisma by making small changes in behavior to create better rapport with others, such as making more eye contact or smiling. People comply with legitimate requests because they feel they have to.