200086 Lecture Notes - Lecture 19: Marketing Communications, Interpersonal Relationship
27 Apr 2019
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Document Summary
Communication process consists of following steps: (i) the sender formulates the message that he wants to convey to the receiver. (ii) he encodes or translates his message. He may take the help of symbols, words, actions, diagrams, pictures etc. (iii) he selects an appropriate channel or medium through which the message is to be transmitted. In case of any confusion, the same is conveyed and necessary clarification sought. Communication is to the organization as blood is to the body. The success of all the functions of management depends upon the effective communication. Significance of communication can be understood from the following points: acts as basis of coordination: Communication helps in coordinating the activities of various departments and persons in an organisation by providing complete information about organisational goals, ways of achieving them, interpersonal relationship among persons etc. Hence, communication acts as basis for coordination: helps in smooth working of an enterprise: Existence of an organisation depends fully on communication.
