101183 Lecture Notes - Lecture 7: Corporal Punishment In The Home, Bobo Doll Experiment, Exposure Therapy

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Learning is a change in behaviour due to experience. Learning always involves some sort of change: what changes when learning occurs is behaviour, cause of change is experience, not change in temporary state, or maturation, or physical modification. Ivan pavlov: pavlov was a russian physiologist who was interested in the physiological processed involved in digestion, during his study of digestion in dogs he made a surprising observation. In the 2000 us presidential election the republican party ran an advertisement which featured pictures of the democratic opponent al gore paired together with the word rats in bold letters for a fraction of a second. Subliminal learning: no convincing evidence for subliminal persuasion. Some limited evidence for subliminal conditioning: but generally much smaller than supraliminal conditioning effects. John watson thought that our emotional responses to many different things might be the result of classical conditioning. Joh(cid:374) watso(cid:374) a(cid:374)d osalie a(cid:455)(cid:374)or (cid:272)o(cid:374)du(cid:272)ted a(cid:374) i(cid:374)fa(cid:373)ous e(cid:454)peri(cid:373)e(cid:374)t (cid:449)ith a(cid:374) i(cid:374)fa(cid:374)t (cid:862)little.

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