54040 Lecture Notes - Lecture 5: Corporate Communication, Communication Theory, Consequentialism
Document Summary
Entire culture permeated with persuasive messages- bombardment on organisational communication. Ha(cid:271)er(cid:373)as" (cid:272)o(cid:374)(cid:272)er(cid:374)- influencing the public sphere, worry is our effectiveness in persuading people. Eg advertisements, junk email, blogs, tweets, speeches, brochures, youtube packages, telemarketing, billboards, celebrity endorsements. The act of using mechanisms to guide someone, or a body, to believe or follow a certain perspective, product or view. Underlies mass human communication theory and research- research focuses on what factors influence, how and when are people persuaded, what types of messages to influencers choose- eg compliance gaining. Instrumental reasons- effective in advertising and public relations. Understands how it works- awareness of habitual patterns. Defensive reasons- not to succumb to unethical messages. Ethical practitioner: using ethical, means that enhance democratic society, use logical, emotional, moral appeal. Is appropriate in democratic societies: people have the right to ignore messages. Relationships among persuasion, rhetoric and propaganda are complex and not easily defined.
