54040 Lecture Notes - Lecture 7: Stakeholder Management, Microsoft Powerpoint, Australian Museum
Document Summary
Pr and advertising- non-for-profit sector: clare collins, alice collins. 14 between 2010-2016, 2 international awards- campaigns acknowledged in parliament. = dgr status: ato, exist for public benefit, charitable purpose, health, social services, education, sport and recreation, art and culture, animal welfare, human rights and religious practices, accounting for the australian charities and profit commission. 43% registered charities main purpose is social and community welfare (eg red shield appeal) Mutli billion industry contributed to billion to gdp. Primary activities: services to community, advocacy, generation of funds. Comm tools- (cid:28668)(cid:28665) (cid:28679)(cid:28667)(cid:28664)y (cid:28663)(cid:28674)(cid:28673)"(cid:28679) (cid:28670)(cid:28673)(cid:28674)w, they cant support you public relations advertising: comm service announcement for free- problem is difficult to get a slot, ways of communicating messaging, coordination across the board. 600 000 npos, majority in nsw passionate reliant on commitment of unpaid expertise lower wages, lower sill base unreliable income- donations, grants competitive and vulnerable income- global financial trends timing and competition.
