SCLG2616 Lecture 6: week 6 cultural Globalization
Document Summary
In reality globalisation has not led to the homogenisation of cultures but its processes are largely dominated by the us. The convergence perspective argues that globalisation has challenged the survival of local cultures and their practises through cultural imperialism. While culture does flow comparatively easily across the globe, not all cultures and forms of culture flow as easily or at the same rate. For one thing, the cultures of the world"s most powerful societies (most notably the us) flow around the world much more readily than the cultures of relatively weak and marginal societies. Convergence suggests the possibility that local cultures can be overwhelmed by other, more powerful cultures, or even a glob- ally homogeneous culture. Mcdonaldization is defined as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of american society, as well as the rest of the world.