PSYC2013 Lecture Notes - Lecture 5: Air Florida Flight 90, Saurer
27 Dec 2018
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We defer to credible experts and authority figures to help us decide how to behave especially when we are feeling ambivalent about a decision or when we are in an ambiguous situation. Research on the authority principle (milgram, 1963) Mr. wallace the learner & the teacher watches as the learner is hooked up to a shock machine. He gets shocked every time mr. wallace gets something wrong. People kept shocking him because an authority figure said so. Over 60% still were obedient after xxx level of shock. **however, when the experimenter delivered instructions by phone, only 20. 5% continued to obey. Use scientific evidence and scientific terms in advertisement. Captainitis - pilots obey captains even when they are unsure. First officer: naw i don"t think that"s right. The plane took off, one minute later, it crashed into the river. Research on authority principle (hofling et al) Range 22 separate nurse stations at variou wards.
