PSYC2013 Lecture Notes - Lecture 2: Decision-Making, Availability Heuristic, Daniel Kahneman
27 Dec 2018
School
Department
Course
Professor
Document Summary
Heuristics : strategies that ignore part of the information, with the goal of making decisions more quickly, frugally, and/or accurately than more complex methods. Primarily serve the purpose of reducing the effort associated with a task. Tversky & kahneman (1974) emphasized use of heuristics ot make up for lack of information. Strategies that can be applied easily to a wide variety of situations and often lead to reasonable decisions. Ex: if the sky is dark you bring an umbrella. You can"t answer for sure if it"s going to rain, but you can answer that the sky is dark. They provide plausible conjectures, but not irrefutable conclusions. Fred wants to buy a car and has narrowed his options to a trabant or a. Mechanical reliability is very important to him so he consulted a consumer magazine"s survey of thousands of cars that showed considerably fewer mechanical problems for wartburg.
