MKTG6004 Lecture Notes - Lecture 9: Project Manager, Smoke Detector, People Skills
Document Summary
The synthesis of technology and human needs into manufacturable products. Design introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don"t push new technologies, they push new meanings. (design expert) Use a simpler design to get to market faster. Need to take time and use new approaches + unknown market need. Evaluation phase (other various reports, analysis, discussions and research including top-level marketing plan) Final product design e. g. xtralis: advanced smoke detection system ease of manufacturing. Bayer engaged invetech to develop the consumable product and the manufacturing system concurrently, thereby reducing bayer"s time, cost and risk exposure for the project. Using our risk-based design philosophy to identify and overcome key technical challenges early in the project, invetech developed core technology for bayer, incorporating a patented cutting mechanism that enabled bayer to realise the breakthrough concept. Architecture: transforming customer need into actual product. Initial ideation sketches refined ideation final design.
