MKTG6004 Lecture 10: 10
15 Aug 2018
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Document Summary
We now have as much information as we are going to get before undertaking technical work on the product. This often involves the use of a scoring model, which is an arrangement of checklist factors with weights (importance) on them. The best of the concepts can be rank ordered or prioritised such that we have some options on standby when an ongoing project stalls or is cancelled: it e(cid:374)(cid:272)ou(cid:396)ages (cid:272)(cid:396)oss-functional communication. Firm develops a suitable scoring model for their firm based on past product performance. New product concepts are scored by various managers, when information is ready. Theses scores are averaged and input into the scoring model. The results are analysed by looking at several components. The decision to go/no go is based on the models outcome. Net present value of the discounted stream of earning from the product concept: the bottom line.
