ECON1001 Lecture Notes - Lecture 4: Marginal Revenue, Marginal Product, Ceteris Paribus

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Competitive markets: supply decisions are related to costs. We use costs to derive a(cid:374) i(cid:374)dividual fir(cid:373)"s supply function and the market supply function. When p=mc, the price taking firm is maximising profit. Therefore, a firm should sell up until p = mc. If a firm is producing where p < mc for the last unit made, the firm can increase profit by not making that last unit. If price changes from p1 to p2, the fir(cid:373)"s mr (marginal revenue) rises too as we continue to produce until p = mc. A fir(cid:373)"s supply (cid:272)urve is give(cid:374) (cid:271)y its mc (cid:272)urve. As the mc curve is upward sloping due to diminishing marginal product, there is a positive relationship between the price of a good and that quantity of that good supplied. This positive relationship is known as the law of supply. If there is a change in price, there will be a movement along the supply curve itself.

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