MKTG1001 Lecture Notes - Lecture 11: High Visibility, Tumblr, Pinterest

• School: University of Sydney
• Department: Marketing
• Course: MKTG1001
• Professor: Jeaney

Document Summary

Promotion mix: direc t and digital marketing week 11. Seo, online advertising, social media marketing, email and other online interactions: pay attention to the audience and interactions of each channel when deciding purpose. Access to customer needs and purchasing habits (comparing websites, coupon. Ease of tailoring products and offers codes etc. ) Interaction and immediacy (swipe up on instagram stories. Easier to run promotions such as competitions etc. ) Evaluating online marking: recency of purchase, frequency of purchase, monetary value of purchase. Search engine optimisation is marketing effort to gain prominence for a website on search engine listings with the aim of increasing website traffic by attracting visitors who search for keywords via search engines and portals. Optimising the company"s listing in keyword search output can be: natural (organic, paid (pay-per-click or cost-per-thousand/cpm, search optimisation (website modifications to lift rankings in search engine output, website blog content.