BUS211 Lecture Notes - Lecture 1: Strategic Management, Business Ethics, Sippy Downs, Queensland
Document Summary
Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation"s industry structure, external environment as well as its internal strengths and weaknesses. It is also important that managers are able to think creatively in formulating and implementing their strategies to ensure their organisation"s success in its industry. This course, therefore, focuses on providing future managers with relevant strategic management concepts to advance their skills and abilities so that they can contribute towards an organisation"s competitive advantage. Introduction to course and the strategic management process: external analysis. On successful completion of this course you should be able to: Analyse and evaluate business/industry issues and cases using appropriate analytical processes, models and techniques to identify, recommend and solve business problems. Search, plan and develop a strategic management report for a supplied case study. Identify, describe, analyse and communicate key business strategic management techniques, concepts and theories.
