MARK344 Lecture Notes - Lecture 16: Corporate Social Responsibility, Levi Strauss & Co., Globescan
Document Summary
Considering corporate social responsibility (csr) as an element of, or at the very least a major influence on, marketing strategy, is now mandatory for executives in most organisations. Advertising standard authority has already ruled against several spurious claims of greenery": doing bad through doing good: others critics of csr focus on the unintended consequences" of well-meaning social initiatives. For example, planting trees in uganda to offset greenhouse gas emissions in europe was an attractive idea, which became less appealing in the light of. The answer to this question is probably that some do and some do not, suggesting that the issue for executives to examine is which consumers care and whether they make a coherent target for marketing strategies relating to. International differences: for the international business, research by globescan underlines the point that csr is judged differently in different parts of the world because peoples" top priorities vary.
