MARK344 Lecture Notes - Lecture 17: World Trade Organization, Activity-Based Costing, Inside Out Music
Document Summary
A number of trends can be seen in modern markets that are likely to continue into the future (figure. First, customers are becoming increasingly demanding of the products and services they buy. Customers demand, and expect, reliable and durable products with quick, efficient service at reasonable prices. They also expect the products and services they buy to meet their needs. Competition is becom- ing more intense and more global in nature. As international trade becomes more liberalised under the aegis of the wto, so firms face tougher international competition at home and increased opportunities abroad. Time and distance are shrinking rapidly as communications become near instantaneous: organisational change: the impact on organisational structures has been far broader, and this is manifest in two main directions. First, there is the impact within the firm. Second, there is the impact on inter- firm relations: within firms the boundaries between functional areas are becoming more blurred.
