MARK101 Lecture Notes - Lecture 1: Customer Relationship Management, Brand Loyalty, Niche Market
3 Aug 2018
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My not work, lowering costs of production may decrease value, quality and control over production e. g off shore production: marketing concept: (understanding wants and needs of customers, business philosophy focused on the customer) Looking for the perfect match": establishing a a happy long term relationship (not every proposed relationship will be a perfect match) The relationships can be between: people to people or goods to people . If you were in business why are these questions important? (demand influences the choices of production and marketing the new product). Is it style, status, lifestyle ect: also how many people are there like you, the marketer therefore looks at existing and potential relationships trying to find the perfect. If you were in business why are these questions important? match. Looking for the perfect match between: people to people (services); goods to people relationships: goods and services can be referred to as products.
