MKTG1001 Lecture 6: MKTG1001 - Week 1 - LA - Core Marketing Concepts Student Worksheet V2
29 Oct 2018
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Learning activity 1: this evaluation exercise is a template for analysis required to complete (cid:498)section 2. 3 needs, wants, and demands(cid:499) of the individual. Using the table below, assess the needs, wants, and demands that hellofresh australia must seek to fulfil. It fulfils, them to deliver food to their customers. Sense of routine through having all the ingredients available. Seasonal drops in wages at work (e. g. christmas or easter are usually high points) Seasonal events (e. g. christmas is a high buying period and will effect a budget) Learning activity 2: this evaluation exercise is a template for analysis required to complete (cid:498)section 2. 5 value and satisfaction(cid:499) of the individual. Using the table below, highlight the benefits and costs current & potential customers of hellofresh use to assess the value from its marketing offering. Using this information as a marketer for hellofresh, how would you improve their perception of value:
