9363 Lecture Notes - Lecture 4: Live Export, Crisis Management
14 Jun 2018
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AGENDA SETTING FRAMING AND PUBLIC RELATIONS
Interaction between media and PR
- The information environment PR operates in
- Media relations and issues and crisis management
- Agenda setting and framing in the media
- Social media as a disruptor changing the relationship between PR
PR operates in an ‘information environment’
What is an issue?
- issue management as a term developed by American Howard Chase in 1976
- media helps create this issue
- once the media has engaged with the issue, it has the potential to escalate into a full-
blown crisis
- the role of a PR practitioner at this point will be to manage the issue, and seek to
alter how the media ‘frames’ the issue
What is a crisis?
- A major occurrence with a potentially negative outcome affecting the organisation
and it’s public, products, services, or reputation
Different types of crisis
- Political-government
- Live export
- Robo-debt
High level, consistent media pressure- both upon the organisation AND the government
- Without news, issues would be confined to a small sphere of those who are directly
impacted
Agenda setting theory
- The transfer of issue salience from the news media to the public agenda
- Agenda setting in the media does not tell people what to think about an issue-but it
does tell them that it is an issue
Agenda setting
- Over time, visible media priorities become the public agenda
Media Framing
- Draws certain information, images and interpretations into view through a ‘frame’
while leaving others out
- Framing theory attributed to sociologists
FRAMING
Media
- How media presents information influences how it is perceived
Frames define and shape public opinion
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Media relations and issues and crisis management. Agenda setting and framing in the media. Social media as a disruptor changing the relationship between pr. What is an issue? issue management as a term developed by american howard chase in 1976. A major occurrence with a potentially negative outcome affecting the organisation and it"s public, products, services, or reputation. High level, consistent media pressure- both upon the organisation and the government. Without news, issues would be confined to a small sphere of those who are directly impacted. The transfer of issue salience from the news media to the public agenda. Agenda setting in the media does not tell people what to think about an issue-but it does tell them that it is an issue. Over time, visible media priorities become the public agenda. Draws certain information, images and interpretations into view through a frame" while leaving others out. How media presents information influences how it is perceived.
