PSYC1030 Lecture Notes - Lecture 4: Social Perception, Representativeness Heuristic, Eye Contact
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Central and peripheral traits o a si(cid:374)gle (cid:449)o(cid:396)d (cid:449)as (cid:272)ha(cid:374)ged i(cid:374) a pe(cid:396)so(cid:374)"s des(cid:272)(cid:396)iptio(cid:374) a(cid:374)d a pe(cid:396)so(cid:374)"s i(cid:373)p(cid:396)ession was completely changed. Schemas: cognitive structures about a concept or stimulus (formed by past experience) o event schemas: like scripts, role schemas: everyone needs to stay within their role o person schemas: stereotypes, implicit personality theories, specific people o self-schemas. Social judgement and heuristics: heuristic: social cognitive process which yields quick estimates, a(cid:448)aila(cid:271)ilit(cid:455) heu(cid:396)isti(cid:272): people (cid:272)a(cid:374) judge a(cid:374)d e(cid:448)e(cid:374)t"s f(cid:396)e(cid:395)ue(cid:374)(cid:272)(cid:455) (cid:271)(cid:455) the ease (cid:449)ith (cid:449)hi(cid:272)h the(cid:455) (cid:272)a(cid:374) bring it to mind. Representative heuristic says engineer but probability says lawyer. Heider & attribution: attribution: the process by which people infe(cid:396) the (cid:272)auses of thei(cid:396) o(cid:449)(cid:374) a(cid:374)d othe(cid:396)s" (cid:271)eha(cid:448)iou(cid:396) Social perception is motivated by the need to predict and control the environment o situational factors: stimuli o dispositional factors: personality: kelle(cid:455)"s (cid:272)o(cid:448)a(cid:396)iatio(cid:374) (cid:373)odel: (cid:449)e att(cid:396)i(cid:271)ute a (cid:271)eha(cid:448)iou(cid:396) to the cause with which it covaries over time o.
