MSTU1001 Lecture Notes - Lecture 10: Michael Bay, 47 Meters Down, Mania
MSTU Week 12 Lecture
To O‘ega – Blockbuster:
• Entertainment product – media hype, malls, theme parks
• Industrial product – funded and produced, shot on different locations
• Cinematic form – special effects, a retur to the ride fil for of story-telling
Rise of the megapicture:
• Built on strong commercial characteristics
• Based of the different audiences
• Genre allegiance and an established target audience
• Started a genre that everyone liked
• Save money with lesser known director and emerging star
• Budget of quality and scope
• Might as well watch little films on little screens
Marketing and release:
• Advertising on tv networks
• Blanket release strategy
• Inflated marketing budget
• Needs to be successful internationally
• Opening weekend is make or break with piracy
Narrative Strategy:
• Transform b-movies into a-ovies usig the horror gere discovery plot
• Use of special effects
• Onset, Next, Confirmation, Confrontation
• Tried and tested formula – Toxic Shark, The Shallows
Special Effects:
• Using a tiny diver in the cage to make it look bigger
• 47 Meters Down
High Concept Movies:
• Tet pole fils – movies that hold up the hold studio
• Cost a lot but earn a lot for the studio
• Typically action and fantasy – blockbusters
• If they flop, risk losing a lot of money for the studio and collapsing the whole tent
• Strong commercial film
Multiplex Cinema Exhibition:
• Well-appointed multiplex cinemas
• Proved ideal for the megapictures
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Document Summary
To(cid:373) o(cid:859) ega(cid:374) blockbuster: entertainment product media hype, malls, theme parks, cinematic form special effects, a retur(cid:374) to the (cid:858)ride fil(cid:373)(cid:859) for(cid:373) of story-telling. Industrial product funded and produced, shot on different locations. Marketing and release: advertising on tv networks, blanket release strategy, needs to be successful internationally, opening weekend is make or break with piracy. Narrative strategy: transform b-movies into a-(cid:373)ovies usi(cid:374)g the horror ge(cid:374)re (cid:858)discovery(cid:859) plot, use of special effects, onset, next, confirmation, confrontation, tried and tested formula toxic shark, the shallows. Special effects: using a tiny diver in the cage to make it look bigger, 47 meters down. High concept movies: (cid:858)te(cid:374)t pole(cid:859) fil(cid:373)s movies that hold up the hold studio: cost a lot but earn a lot for the studio, typically action and fantasy blockbusters, strong commercial film. If they flop, risk losing a lot of money for the studio and collapsing the whole tent.
