IBUS3309 Lecture Notes - Lecture 5: High-Context And Low-Context Cultures, Pragmatics, Proxemics
Document Summary
Cultural communication: cross-cultural meaning, symbols carrying meaning, behaviour is communication, case study- businessman in rome, communication conceptualised, communication as a systemic process in which people interact through symbols. Idea of symbols carrying meaning: symbols of affection, pragmatics, the notion of a system, context, effects of certain medium. Idea of communication as a process: six major characteristics of communication, symbolic, uses symbols. Jargon= technical terminology: connotations= emotional, secondary meaning, transactional model, shared field of experience. Importance of being insider as in case of customer who prefers to "buy local" headquarters. "some argue that one does not know a language until they have mastered its idioms/expressions" Low and high context communication (hall: communication dimension, high context culture, external environment, situation and non-vernal behaviour critical in creating and interpreting communication. In initial cross-cultural evaluated task situation: lc task oriented uncertainty reduction function, hc harmony maintenance affiliative function. Implications: culture influences communication behaviours in evaluated task.
