MDIA2006 Lecture Notes - Lecture 6: Hootsuite, University Of New South Wales, Erving Goffman
Document Summary
19 social media marketing tips for small business: use the same username on all platforms. Consistency is key: have follow buttons on your website. Will help you gain followers, help direct traffic: make a list of competitors and industry leaders to study their patterns. Observe what they do best: post daily. Consider the best times of the day. Don"t post any more than 2 times on facebook because it has a longer shelf life. Don"t over post or under post: use easy social share buttons for wordpress, use a scheduler like buffer or hootsuite, study analytics to find popularity trends. Focus on the posts that work best for you, get the most engagement: show humanity and be relatable. Why being human on social media is the best strategy you"ll ever have by marketing bootcamp: make your profile look professional, inviting and showcase credibility indicators. Share your education, achievements, etc: interact with followers.
