MDIA1003 Lecture Notes - Lecture 7: Barbie, University Of New South Wales, Livingsocial
3 Sep 2018
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Document Summary
Messages and stories: stories are a powerful way to convey messages, stories can be simple. A moment now, a moment that might be. The idea that we might lose our animals is more scary. In the news: telling us what has happened, informing: bible: full of stories, truth of existence, what matters, written down, solidified, stories are rules of living, social media : add your story, stories about change and possibility. Eg, obama hope poster: stories of the impossible. Mh15 plane drawn on a school yard: essential to promotion. Monique munro: to learn, to understand, to change. Political or cultural beliefs: to become attached, to become persuaded. Stories speak to us at a fundamental level. Story elements: character, setting, plot, conflict, message. Case study: toyota ad: white guy, family man with kid, beaten down (its hot, walking across hot sand, tired, sweaty), determined, love for daughter, everyday super hero.
