MDIA1003 Lecture Notes - Lecture 4: Unequal Exchange, Samsonite, Pantene

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15 Aug 2018
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Why do we need a framework: scope of analysis, can include too much or too little in analysis, needs wide scope. It(cid:859)s eas(cid:455) to i(cid:374)(cid:272)lude too (cid:373)u(cid:272)h o(cid:396) too little i(cid:374) ou(cid:396) a(cid:374)al(cid:455)sis. Saying whether a text succeeds or fails can be straightforward. + reception: focus of process, find a balance between qualitative and quantitive research. = power to identify strengths and weaknesses in a campaign. I(cid:374) a(cid:374)al(cid:455)sis, it(cid:859)s te(cid:373)pti(cid:374)g to fo(cid:272)us o(cid:374) outputs, (cid:271)ut (cid:449)e k(cid:374)o(cid:449) p(cid:396)o(cid:373)otio(cid:374)al su(cid:272)(cid:272)ess depends on processes. A framework can give us a process focus. In an in depth analysis: find new perspectives, directions, development, solutions: dynamic and link to culture and social economics development, smart analysis (qualitative and quntative) = will improve your next campaign. Text (cid:396)efe(cid:396)s to (cid:862)a (cid:449)ide (cid:396)a(cid:374)ge of (cid:272)ultu(cid:396)al p(cid:396)odu(cid:272)ts a(cid:374)d a(cid:272)ti(cid:448)ities that (cid:373)a(cid:455) i(cid:374)(cid:272)lude i(cid:373)age(cid:396)(cid:455), (cid:449)o(cid:396)ds, sou(cid:374)ds o(cid:396) othe(cid:396) sig(cid:374)if(cid:455)i(cid:374)g ele(cid:373)e(cid:374)ts that p(cid:396)odu(cid:272)e a (cid:373)ea(cid:374)i(cid:374)gful (cid:373)essage(cid:863) (cid:894)wha(cid:396)to(cid:374) (cid:1006)(cid:1004)(cid:1005)5(cid:895) The power of the words and images: https://www. youtube. com/watch?v=kl1agk_3sqw.

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