ECON1101 Lecture Notes - Lecture 9: Deadweight Loss, Marginal Utility, Demand Curve

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A positive consumption externality represents a benefit accrued to someone who is not involved in the consumption of the given good. In the diagram above, the red curve represents the social demand curve. The marginal external benefit is (see the horizontal red line at the bottom): as such, we get the red lines by shifting the blue line upwards by (vertical distance is marginal external benefit). Looking at the graph above, assume the market price is . If you only considered your own marginal benefit, you would consume 4 units of the good (marginal benefit would be and this is equal to the marginal cost). However, the socially optimal quantity is 6 units (the social demand curve is when you consume 6 units). By making consumptions decisions without accounting for external benefits, you are not maximising social surplus. This results in a deadweight loss (diagram below).

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