SDES2407 Lecture Notes - Lecture 2: Michael Bierut, Pantone, Paul Rand

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Experimentation in design: taking risks: 2 a3 of media experience, take two significant media moments or a general observation, two aspects of the media experience, sounds, effects, smell, emotions, recall something emotional in the moment of time. Was it immersive, distractive, single repetitive: printed on a material that reflects the quality of the work, stencils, dimension, hand, generation, drawing, sewing, embroidery. Blogs: posting specfic things, keep a visual diary, submit the visual diary --> photograph and upload pdf, visual diary has everything you do, all your experiments, research, for the first assessment you don"t need to submit. Week 3: type designs are extremely detailed, add more to your learning experiences. Assessment two: field work, typographic urban installation, 26 letters, convey a particular media or urban experience (or combo, take creative risks, landscape, could be featured on a website, one - para, test at different sizes.

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