ECO10004 Lecture Notes - Lecture 5: Electric Power Transmission, Monopolistic Competition, Market Structure

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24 Oct 2018
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Perfect competition: firms cannot affect the market price, buyers and sellers are price takers. Fir(cid:373)s are (cid:858)pri(cid:272)e takers(cid:859) (cid:449)ith little (cid:373)arket po(cid:449)er to set their prices. Many buyers and sellers in the industry. No product differentiation since the product is homogeneous. Ease of entry and exit by firms because there are few barriers like high start-up costs or government regulation. Monopolistic competition: a market structure in which many firms sell products that are similar but not identical. Quite a large number of buyers and sellers in the industry. Some product or brand differentiation and advertising (e. g. style, design, colour, service and image) Moderate ease of entry and exit by firms because there are few barriers or restrictions. Oligopoly: a market structure in which only a few sellers offer similar or identical products. Relatively few but large sellers control the industry so there is some potential for collusion and the abuse of market power.

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