DCO10003 Lecture Notes - Lecture 7: Street Art, Clip Art, Typography
Document Summary
Nuancing the selection of type and scale and form is so important in creating a voice and sending a message. Typography is the sound you hear with your eyes. Some brands copy competitors logo as close as legally possible to borrow brand/company value. Competitions for logo designs so companies don"t have to pay designers and get some consumer data. In your own designs, experiment with your markings. Consumers and audiences can engage with logos and cause them to evolve their meaning. Logos and brands can change and be recreated. It stops being fresh and becomes a clich . However, handwritten type will say i made it myself with love it"s more personal and artisan. Looks fresh now, but is fast approaching saturation and clich . Lots of it looks like contemporary design from today. Graffiti street-art style: 70s and 80s middle class teenage boy market. The market sector that thinks they don"t buy brands.
