IFB101 Lecture Notes - Lecture 6: Pest Analysis, Swot Analysis, Consumer Protection
Document Summary
Internal: strengths, things you are good at, experience, knowledge, weaknesses, things you need to improve, gap in skills, knowledge, external, opportunities. Strategic alliances, acquisitions: diversify the business, threats, change in the environment (pestle) This is especially true when planning for international marketing: stage of a business cycle, current and projected economic growth, inflation and interest rates, unemployment and supply of labor, labor costs, levels of disposable income and income distribution. Impact of globalisation: likely impact of technology or other changes on the economy, likely changes in the economic environment. If you are considering the impact of an information technology, one only looks at other relevant non-it technological factors: maturity of technology, competing technological developments, research funding, technology legislation, new discoveries. Variations on pestle: pestlied: political, economic, social, technological, legal, international, environmental, Steeple: social/demographic, technological, economic, environmental, political, legal, ethical. Fishbone: cause, equipment, process people, materials, environment, management, effect, problem.
