IAB202 Lecture Notes - Lecture 10: Vision Statement, Swot Analysis, Competitive Advantage
Document Summary
Current situation > how to get there > desired. The direction and scope of an organisation over the long-term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations. Direction: horizon 1: extend and defend core business, horizon 2: build emerging business, horizon 3: create viable options. Intended strategy (plan of actions) > deliberate strategy > realised strategy (pattern of actions) Strategic management: understanding the strategic position, making strategic choices for the future, managing strategy in action. These are likely to be: complex in nature, made in situations of uncertainty, require and integrated approach. Statement of corporate values: communicate the underlying and enduring core "principles that guide the organisation and define how it should operate, only enduring if they will not change with the circumstances. The onion model: essentially places the organisation at the centre of a layered model surrounded outwards by.
