IAB202 Lecture Notes - Lecture 1: Peter Drucker, Gartner, Web Hosting Service
Document Summary
What is business: the activity of making, buying or selling goods or providing services in exchange for money" "the purpose of business is to create and keep a customer. : business has only two functions - marketing and innovation. " The business of it unit: business analysists and it managers need to understand business, creating new business opportunities with it (innovation, entrepreneurship). It professionals are expected to be business savvy. Internet business models: product or service sales, online retailers such as amazon or kogan and "click and brick" retailers such as david jones, Woolworths etc: can disrupt the normal distribution network, has lower busines overhead costs (rent, can also be a manufacturer or wholesaler selling direct to consumers. Feature limited: capacity or seat limited, customer type, time limited, effort limited. Support limited: advertising, there are various ways to charge for advertising, some of these are set out below:
