AYB321 Lecture Notes - Lecture 7: Strategy Map, Balanced Scorecard, New Product Development
Document Summary
Process to develop, implement and evaluate success of bsc: assessment, strategy, perspectives and objectives, strategy map, performance measures, targets and initiatives, implementation, cascade, evaluation. What is strategy: a general method for achieving specific objectives, the strategy map, a visual simplification of strategic objectives which illustrates the causal relationships among the balanced scorecard perspectives. The strategy can be translated into operation terms. Strategy describes how an organisation intends to create value for its shareholders. To achieve our vision, how must our organisation learn and improve: government and non-profit sector organisations. To achieve our vision, how must our people learn, communicate and work together? d r a c e r o c. Extending the map into objectives, measurements, targets and initiatives: expanding the strategy map to a bsc. Juggernaut industries manufactures mobile phones, a product that has one of the fastest growing markets in australia. Juggernaut"s accountant is considering designing a new performance measurement system for the company.
