AMB220 Lecture Notes - Lecture 5: Advertising Standards Bureau (Australia), False Advertising
4 May 2018
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Professor
AMB220- Lecture- Week 5
-Marketing communication is intimately connected with the social and cultural environment
-Advertising is very prevalent and occupies an increasing amount of public space.
-Advertisers operate in a complex environment of government rules and regulations
-Many parties are concerned
Ethics are moral principles and values that govern the actions and decisions of an individual or
group.
Laws are formal, codiļ¬ed rules that are recognised as binding in a community.
Fair Trading Act, 1986
Competition and Consumer Act 2010
self-regulation
the pratcice by the advertising industry of regulating and controlling advertising to avoid
interference by outside agencies such as the government. Self-regulation forms the basis of the
advertising regulations system in both Australia and NZ.
Advertising Standards Bureau
Australian Advertising Standards Council
hears complaints from competitors on issues such as
-truth
Misleading and Deceptive Advertising
-false advertising is simply saying or implying something that is untrue
-such adverts may be deemed false representation or deceptive advertising
-advertisers must be careful
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