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MKC1200 Lecture Notes - Lecture 4: Ibuprofen Brand Names, Headache, Individualism
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apricotcod346
31 Oct 2018
School
Monash University
Department
Marketing
Course
MKC1200
Professor
Maureen Griffiths
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Document Summary
The situation where the c find themselves making purchase decisions: e. g. a person who has a headache will respond by purchasing nurofen, panadol.
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