ATS1280 Lecture Notes - Lecture 6: Bruce Gyngell, Organizational Culture, Howard Government
27 Aug 2018
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Development of tv: early experiments, early british broadcasts, the public model vs the commercial model. Tv in the us: radio industry as driver of television, advertising as economic model, television shows as "free lunch, television as a medium in search of content, relationships with film and radio. 1956 - late introduction: hybrid us/uk model, drags on development: menzies and television, cheap foreign content, free to air vs pay tv. 1970s - demographics: market saturation means that channels need to specialize, rather than simply trying to appeal to everyone. 1980s- serialisation: vcr leads to time-shifting, even collecting of tv: mini series, closer relationship with shows, greater expectations that all episodes will be watched/might be watched repeatedly, previously associated with soap opera, na ve or unhealthily obsessed viewers. 1990s - "quality drama": subscription television changes emphasis from number of viewers to value viewers give to programming: tivo and the expansion of time-shifting, ad skipping, sustained and binge viewing.
