MGX3121 Lecture Notes - Lecture 5: Decision Rule, Ikea, Cash Flow
26 Jul 2018
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Week 5: swot positioning (cid:523)video transcript(cid:524: uncomplicated nature and focus to simplify information to frame important. A swot analysis is used as part of a systematic process to identify alignment prospects, and claimed to be the most often used. Swot positioning is often routinized as standard practice in organisations. Swot is used to collate information about the internal and external decisions environments to inform strategic choices. The strengths and weaknesses represent the internal competencies, whilst the opportunities and threats the external. The decision rule used is to choose a strategy that capitalizes on the firm"s strengths, fixes its weaknesses, exploits its opportunities, and defends or neutralizes threats. Either at the beginning of the assessment process, or at the end. The stage of implementation determines the use of the tool and also determines the amount and quality of the information used and outputted: beginning: brainstorming, checking assumptions, scoping or defining the coming strategic assessment.
