MGX3121 Lecture Notes - Lecture 1: Positive Feedback, Cost Leadership, Psychographic
26 Jul 2018
School
Department
Course
Professor
Document Summary
The purpose of business strategy: to build and sustain a competitive business system in selected markets leading to economic value creation. Economic value is created when the revenues generated by the company are equal to or larger than the total costs incurred. A set of fundamental choices which defines its long-term objectives, its value proposition to the market, how it intends to build and sustain a competitive business system and how it organizes itself. A business strategy is global when a company decides to compete in the key markets of the world and its business system is comprised of integrated and coordinated activities across borders. Framework for global strategy: a global strategic ambition, a global strategic positioning, a global business system, a global organization. Expresses the role a company wants to play in the world market-place, and how it views the future distribution of its sales and assets in key regional clusters: 5 types:
