MULT20003 Lecture Notes - Lecture 6: Instant Messaging, Cyber-Ethnography, Fieldnotes

• School: University of Melbourne
• Department: MULT
• Course: MULT20003
• Professor: Adam Hannah

Document Summary

Week 5 - ethnography study whole culture, community or group fieldwork- immersive in approach- ethnographer is present among the culture/community/group sustained engagement over long periods of time. Triangulation: insight from understanding from 3 different perspectives for reliability > Participating: experiencing, through participation we can challenge our views of daily life. Observing: participant observation to be a facet of their daily life. Ethnographic data interview recordings (interview transcripts, notes from interviews) field notes. Genealogies, plan diagrams, sketches range of material evidence collected in the field- postcards, pamphlets, other documents. Analysis- range of theoretical paradigms used to analyse data content analysis, discourse analysis social network analysis, spatial analysis etc. Digital technologies proliferation, including in global south (john taylor, Petronella vaarzon-morel, heather horst) (cid:858)so(cid:272)ial (cid:396)ealit(cid:455)(cid:859) (cid:894)ch(cid:396)isti(cid:374)e hi(cid:374)e(cid:895) Platforms for engagement- (cid:272)hat (cid:396)oo(cid:373)s, (cid:858)so(cid:272)ial (cid:374)et(cid:449)o(cid:396)ki(cid:374)g sites(cid:859) (cid:894)so(cid:272)ial (cid:373)edia(cid:895), blogs etc. (cid:858)digital di(cid:448)ide(cid:859) (cid:894)ellie e(cid:374)(cid:374)ie, neil el(cid:449)(cid:455)(cid:374)(cid:895) - there are barriers to access to internet.