MULT20003 Lecture Notes - Lecture 4: Nonverbal Communication, Projective Test, Sexting

• School: University of Melbourne
• Department: MULT
• Course: MULT20003
• Professor: Adam Hannah

Document Summary

Definition: the production of data via group interaction around a topic decided by the researcher. Focused on a topic that participants all relate to. The pe(cid:396)so(cid:374)al a(cid:374)d the ge(cid:374)e(cid:396)al (cid:894)(cid:272)f. c. w(cid:396)ight mills, (cid:858)the so(cid:272)iologi(cid:272)al i(cid:373)agi(cid:374)atio(cid:374)(cid:895) E(cid:374)a(cid:271)les us to study phe(cid:374)o(cid:373)e(cid:374)a that (cid:272)a(cid:374) (cid:271)e ha(cid:396)d to (cid:272)aptu(cid:396)e i(cid:374) (cid:858)pu(cid:396)e(cid:859) ethnographic/observation-based studies part of the data and something to utilise/explore (cid:858)the what(cid:859) & (cid:858)the how(cid:859) of the inte view. The group interaction is the unique feature of the focus group hence also a key. What: the level of thematic/substantial contents of questions and answers. How: the level of interaction between participants in which meaning is created and/or negotiated and selves are presented. Keen on exploring the interactions, producing good data from interactions created by the group. This goes for all interviews, but even more so for focus group interviews. Must go hand in hand in analysis (ie not analyse like individual interviews)