MKTG10001 Lecture Notes - Lecture 6: Fashion Accessory, Cash Flow, Consumer Behaviour
31 Jul 2018
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Product development and product life cycle i: product decisions. 8. 1 what is a product: product, a good, a service or an idea received in an exchange, tangible and/or intangible, functional, social and psychological benefits, supporting services, good: a tangible physical entity, service: mostly intangible. The intangibility of a service is the result of the application of human and/or mechanical efforts to people or objects: idea: a concept, philosophy, image or issue. Coles online shopping (iga does not adopt this since it focuses on a low pricing strategy: symbolic/experiential benefits, e. g. Beats headphones justin bieber is wearing it, more like a fashion accessory: e. g. 8. 2 product line and product mix: product item, product line, a specific version of a product that can be designated as a distinct offering among a company"s products, e. g. Coca-cola in coca-cola ltd: a group of closely related product items viewed as a unit because of marketing, technical or end-use considerations, e. g.
