SOC279 Lecture Notes - Lecture 2: Nicorette, Iceberg, Paradigm Shift
Document Summary
* level of communication process, the pyramid of communication. Intrapersonal (e. g. processing information) interpersonal ( dyad, couple, one on one) * how does media link the public with the private. * an academic field (i. e a sub discipline of sociology) * a way of looking at media (i. e. the application of sociological imagination to media) * one of various academic disciplines interested in media technologies. * sociology has had a paradoxical relationship with what we now call media and communications . * functionalist; how society functions, durkheim @ the macro level. * conflict; class struggle ,marx @the macro level. * symbolic interactionist; interacting through symbols, goffman @ the mirror level. * emphasis on media as distortion and manipulation (nostalgia for situated society) * so needed an account of centrality of communication to social relationship s via symbolic interaction. * needed to understand how individual fits within the social structure rather than the mass.
