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Class Notes for MKTG204

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MKTG204 Lecture Notes - Lecture 12: Copy Testing, Behavior, Conation
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MKTG204 Lecture Notes - Lecture 11: Sales Promotion, Direct Marketing, Ibm Db2
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382
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MKTG204 Lecture Notes - Lecture 9: Earned Media, Brand Equity, Corporate Identity
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337
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MKTG204 Lecture Notes - Lecture 10: Personal Selling, Headon, Cognitive Dissonance
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433
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MKTG204 Lecture Notes - Lecture 8: Behavioral Targeting, Earned Media, Social Influence
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335
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MKTG204 Lecture Notes - Lecture 7: Habituation, Elaboration Likelihood Model
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336
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MKTG204 Lecture Notes - Lecture 6: Marketing Communications, Social Loafing
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352
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MKTG204 Lecture Notes - Lecture 5: User-Generated Content, Time Shifting, Mobile Telephony
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295
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MKTG204 Lecture Notes - Lecture 3: Fanta, Brand Awareness, Marketing Communications
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387
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MKTG204 Lecture Notes - Lecture 4: Big Bang, Marketing Communications, Dagmar Marketing
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