MKTG101 Lecture 10: Week 10

• School: Macquarie University
• Department: Marketing
• Course: MKTG101
• Professor: Ross Gordon

Document Summary

E-tailing, being online purchases (e-commerce), allows for competitive advantages for businesses as they remove the overhead costs of getting the goods in-store, and are able to deal directly with the consumer. Marketing intermediaries are individuals or organisations that act in the distribution chain between the producer and the end user (e. g. industrial buyers, wholesalers, agents and brokers and retailers) The distribution channel involves a group of individuals and organisations directing products from producers to end users. E ective intermediaries in marketing channels achieve the following: Making products available at the time the consumers want to purchase them. Making products available in the locations that the consumer wants them. Making transactions as simple and cheap as possible by establishing and managing e cient exchange processes. Marketing channels & the economy of reduced contacts. Five marketing flows in the marketing channel for forklift trucks. Agents (negotiate sales but do not take title)