ISYS104 Lecture Notes - Lecture 8: Web 2.0, Skyscanner, Thin Client

• School: Macquarie University
• Department: Information Systems
• Course: ISYS104
• Professor: all

Document Summary

E-commerce : the buying and selling online (nothing more or less, not social media) Web 2. 0 : thin client applications browser, not download anything. Buying or selling products/services over online or over a network. Does not include information retrieval without a fee. Direct : ecommerce companies: b2b business to business, b2c business to customer, b2g business to government. Broker : sell on behalf of company: auction ebay, clearing house products at price but not own eg amazon, menulog, electronic exchange (mashup) buyers + sellers are matched eg skyscanner. Disintermediation : elimination of middle layers in supply chain eg talk straight to supplier. Improved information on prices and terms : customers can compare prices and terms from different websites eg cheaper/popular. Price elasticity/price experimentation : suppliers can establish prices based on demand. What stops you from using/choosing online ecommerce for your business. Channel conflict : others selling same product. Price conflict : competitors selling for much lower.