PY1106 Lecture Notes - Lecture 1: Interpersonal Communication, Communication, World Economic Forum

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Translate technical, scientific information that is useable and accessible for the general public. Assessment 1 - format and referencing quiz (10%) Research poster / group evaluation 800words / individual reflection 100words. Mail, google, linkedin, youtube, twitter, snapchat, instagram, facebook. "misinformation can undermine a well-functioning democracy" cook et al. "according to the world economic forum, the diffusion of the unsubstantiated rumours on online media is one for the main threats for our society" zolla et al. Is this due to a deficit in critical thinking, scientific literacy or socio-cognitive factors. Media represents both sides of debate as equally weighted (often not) Rise of the post-truth, alternative facts and fake news. As a professional to other professionals (as scientists or clinications / other) As a professional to stakeholders (industry, government, consumers, clinical, clients) Not only writing for an academic / professional audience. What does it mean to be an effective communicator. Deliver that message to different audience using appropriate formats.

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