1009IBA Lecture Notes - Lecture 11: Ingroups And Outgroups
4 May 2018
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L11. Becoming an Effective Intercultural Communicator
Coordinated Management of Meaning (CMM)
• CMM theorists believe that it is necessary to describe the cultural context in order to
understand communication within and/or across cultures
• There are three goals of this theory:
1. To understand who we are, what it means to live a life, and how that is related to
particular instances of communication
2. To render cultures comparable while acknowledging their incommensurability
3. To generate an illuminating critique of cultural practices
Cultural Schema Theory (Nishida, 2005)
• When entering into communication with others, each of us brings a stock of knowledge about
appropriate behaviours in our own culture.
o This pre-acquainted knowledge is referred to as cultural schemas.
Components of Intercultural Competence
1. Knowledge component
o The level of cultural knowledge a person has about the other person with whom he or
she is interacting
2. Affective component
o The emotional aspects of an individual in a communication situation
• Such as fear, like, dislike, anger, stress or hatred
3. Psychomotor component
o The actual enactment of the knowledge and affective components
4. Situational component
o The actual context in which intercultural communication occurs
Develop Intercultural Competence
1. Seek commonalities
o We need to try to build mutual understanding with the other interactant by focusing on
similarities rather than differences
2. Overcome stereotypes and prejudices
o We need to overcome unfounded attitudes toward outgroup members from a
comparison with one's ingroup
3. Develop flexibility and openness
o We must keep an open mind and be flexible to adapt out communication behaviours
according to the situation
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Cultural schema theory (nishida, 2005: when entering into communication with others, each of us brings a stock of knowledge about appropriate behaviours in our own culture, this pre-acquainted knowledge is referred to as cultural schemas. Components of intercultural competence: knowledge component, the level of cultural knowledge a person has about the other person with whom he or she is interacting, affective component, the emotional aspects of an individual in a communication situation. Such as fear, like, dislike, anger, stress or hatred: psychomotor component, the actual enactment of the knowledge and affective components, situational component, the actual context in which intercultural communication occurs.
