308082 Lecture Notes - Lecture 14: Radio Live, Media Culture, Soft Media
24 Jul 2018
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Document Summary
24 hour news cycle demands constant material: media terrain for political warfare, media culture now sensationalist and superficial. Tv more image orientated, sound bites, stunts, colourful leadership. Employed as public servants: writing speeches, opinion pieces, press releases, announcements, photo ops. Build relationships w/ specific journalists: meet w/ negative journalists, threaten to cut info supply. Spin doctoring: not just portraying your employers as positive, also portraying opponents as negative: media receptive to political scandals. Strategies for dealing with the media (cid:858)friday du(cid:373)p(cid:859) releasi(cid:374)g bad (cid:374)ews i(cid:374) hope of less atte(cid:374)tio(cid:374) If party knows a journalist is planning to release negative story, can get rival journalists to get less negative version out. To deal w/ aggressive mainstream media: politicians appear to soft news. Or bypassing media altogether: media releases via you tube. Election debates declining from 7 [2002] to 3 [2011] Key laying complaint to police about teapot tapes. Power shifts away from party members, activists, even politicians.
