308082 Lecture Notes - Lecture 17: Social Representation, Political Machine, Talk Radio

• School: Curtin University
• Department: Communication and Media Studies
• Course: 308082
• Professor: All

Document Summary

Uses wit and ridicule to expose politicians to public judgement rather than reason. Inherently negative undermining rather than proposing positive solutions. Audience under illusion of political engagement, politics continues as usual. American shows populist: pitting ordinary people against industrial political machine. Takes familiarity, makes audience identify with version of real life in screen. U/e, health, abuse presented as personal not political problems. Can be used to reinforce or transform social values. Though interpretation depends on individual audience e. g. individualistic, social democratic. Shortland st/coronation st: conservatives bought into liberal acceptance. Can be about teamwork, loyalty, hardworking, resilient, fairness. Ethos of non-complaining hard work what authorities like to instil. Non submissiveness of sport fans to experts on talkback radio. Social representation: male dominated, multiculturalism aspirations for maori/pacifica players, though concentration in sports to exclusion of other fields risky. Commercial need for exclusivity v non exclusivity for national identity. Nz govt inject just m to ensure rwc available to all viewers.